Back in 2012, Verigreen co-owner, Mike Maziya noticed a woman in town carrying a bundle of plastic waste on her head. Working in the plastic industry, he was naturally curious and stopped to talk to her. The woman explained that she was unemployed and in an attempt to earn money, she gathered waste to sell to recycling plants in the hope of earning enough to feed her children and send them to school.

These happened to be the same recycling plants that Verigreen bought its recycled plastic from, to use in the production of its refuse bags.

That night Mike retold the woman’s story to his wife, Thina. Being a mother, Thina was moved by the story and the woman’s struggle to provide for her family under such trying circumstances. As an entrepreneur, she believed that there was an opportunity to assist more unemployed women in earning an income by cutting out the middleman. Thus the Supa Mama™ Project was born.

The Supa Mama™ recycling programme is first and foremost a Corporate Social Investment (CSI) programme aimed at uplifting the lives of disadvantaged individuals - specifically women - within the community. As an outreach programme of Verigreen™, it bears the responsibility of implementing the company’s CSI strategy, while simultaneously acting as a physical manifestation of the Supa Mama™ brand and ethos.